A STUDY ON CONSUMER ADOPTION OF MOBILE WALLET WITH SPECIAL REFERENCE TO EMPLOYEES OF IT SECTOR IN COIMBATORE

Dr. G Jayanthi, Dr. Sreeanandan, Baranipriya A

Abstract


In the world, the digital payment sector is one of the sectors that develop in every second; it gives unimaginable services through internet. Banking sector is the main stream which benefits positively helps to make transactions any time. At present so many payment systems are available, among them mobile wallet play a significant role. The paper studies the adoption of mobile wallet among the IT sector employees in Coimbatore. The study reveals security issues, identity theft, delay in payment are the main problem which was found during transaction. Apart from these issues the convenience, accessibility, and ease of use have gained a credit to mobile wallet. As the youth population adapt to latest technology quickly so M-wallet service providers must consider the needs of the customers.

Keywords


Mobile Wallet, Digital Payment, Coimbatore.

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