A STUDY ON ORGANISED RETAILING IN BANGALORE- WITH REFERENCE TO VEGETABLES AND FOOD PRODUCTS

Dr Ravikumar K

Abstract


The retailer is the end link in the chain through which goods produced by the manufacturer reach the consumer destiny. Retailers facilitate distribution of goods by providing points of sale and making the gods available to customers in convenient and cost effective manner. Retailing is one of the pillars of economy in India and accounts for 35% of the GDP. According to a study by McKinsey Global Institute, India is likely to join the premier league of the world’s consumer markets by 2025, leading to improvements on its current 12th position to 5th position. Retailers not only contribute to the general economy, but they are also part of the fabric of society itself.


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