FOOTSTEPS FOR SUSTAINABILITY: INITIATIVES BY INDIAN COMPANIES

Gitu Nijhawan

Abstract


It has become a need of an hour to address social and environmental challenges by redefining business strategies and policies for sustainable products, practices and technologies. The initiatives of developing new and innovative ways of doing business for their sustainable development through socially responsible and environmentally friendly practices are known as Sustainability practices. Though the concept of sustainability is not new in India, but companies are not considering it as a core strategic policy.  Several business leaders have started adopting holistic approach for sustainable development. An attempt has been made in this paper to evaluate such initiatives for sustainable development of companies in India.


Keywords


Sustainability, Sustainable development, Indian companies, core strategic priority

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