A STUDY ON CONSUMER SATISFACTION TOWARDS SONY TELEVISION AT KALOL, GUJARAT

Mr. Krushnavadan R. Parmar

Abstract


In the twenty-first century television is undergoing a technological and institutional transmutation. Between the 1950s and 1990s television was organized as a regulated and essentially national medium dependent on the scarce resource of electromagnetic frequencies. At the end of the era it was a medium of abundance, with hundreds of satellite, cable, and digital channels available in every home. These new sources of images, passing through new technologies and produced by a new generation of inexpensive miniaturized equipment, emerge from jurisdictions outside the receiving countries. Television once provided the essence of a nationally authorized culture; now it is inextricably part of an international industry, increasingly beyond the control of governments. This research paper enlighten the consumer satisfaction towards sony Televison  and their perspectives.

 


Keywords


Television Industry, Consumer Satisfaction, Sony Television

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